Simple Simon's didn't need another coupon drop. They needed people to fall for the brand. So instead of a generic grand opening, we built a story worth covering: an intimate, editorial launch dinner that treated the everyday slice as something worth falling for. One concept, one ask, head-to-toe red.
What We CreatedA complete brand world, composed around a single color. A long table dressed in crimson candles and roses. Custom "Tasty Times" newspapers and menus at every seat, written and designed in-house. Branded tumblers, a press wall, and a make-your-own moment with fresh dough and toppings.
The ExperienceGuests styled their own slices, posed at the press wall, and left with photos that kept the launch working long after the plates were cleared. The room did the marketing. The content did the rest.
Nobody expected a pizza brand to look like this. They turned a slice into a love story.The team at Simple Simon's Pizza